Wall Street Film Festival

Gucci

The Tiger

Dir. Spike Jonze & Halina Reijn · Demi Moore · Demna's debut

Gucci

La Famiglia

Spring Summer 2026 · Demna era

Mastercard

True Name

LGBTQ+ chosen name on credit cards · Cannes Lions

Nike

So Win

Jordan Chiles, Caitlin Clark, Sha'Carri Richardson

Prada

Holiday 2025 — A Winter Archetype

Maya Hawke & Damson Idris

Prada

Spring/Summer 2026 — Image of an Image

Hunter Schafer & Nicholas Hoult

Hermès

2026 Theme — Venture Beyond

Women's Spring-Summer 2026 collection

Dove

These Legs

Keep Her Confident · Girls in sport

WhatsApp

Happiness and Love — A True Story

Dir. Mohammad Gorjestani · Syrian family during wartime

L'Oréal Paris

The Final Copy of Ilon Specht

Celebrating the creator of 'Because I'm Worth It'

Hyundai

Night Fishing

Dir. Moon Byoung-gon · Filmed entirely with IONIQ 5 cameras

Miu Miu

The Encounter — Lunar New Year 2025

Dir. Shujun Wei

Miu Miu

The Encounter — Lunar New Year 2026

Miu Miu

Holiday Campaign 2025

Gigi Hadid, Dede Mansro, Viola, Ju Xiaowen

Bottega Veneta

What are Dreams

Dir. Duane Michals · Jacob Elordi

Versace

Fall-Winter 2025 Campaign

Chanel

Métiers d'art 2026 Show — New York

Margaret Qualley & A$AP Rocky

Dior

Spring Summer 2026 Campaign

Starring Greta Lee

Dior

Autumn-Winter 2025-2026 Show

Louis Vuitton

Men's Fall-Winter 2026 Show

Pharrell Williams

Louis Vuitton

The Dandy's Journey — Jeremy Allen White

Jeremy Allen White & Pusha T

Louis Vuitton

The Getaway Pre-Collection

Callum Turner & Jude Bellingham

Louis Vuitton

Fall Winter 2025/2026 Show

Nicolas Ghesquière

Louis Vuitton

Spring-Summer 2025 Campaign Film

Starring Saoirse Ronan

Loewe

Fall Winter 2025 Campaign

Jiang Qiming, Raffey Cassidy

Patagonia

The Shitthropocene

Welcome to the Age of Cheap Crap · Patagonia Films

Apple TV+

Severance — Grand Central Pop-Up

Lumon office recreated at Grand Central Terminal, NYC

Hallmark x United

Miles Apart — Mini Movie

Holiday branded content partnership

Chipotle

Unfolded

Halsey covers The Rolling Stones · $2M to sustainable agriculture

Nike

Winning Isn't for Everyone

Paris Olympics 2024 · Directed by Kim Gehrig · Caitlin Clark, LeBron James, Vinicius Jr.

Apple

Fuzzy Feelings

Holiday 2023 · Stop-motion animation · Most-shared Apple holiday film

Google

Loretta

Super Bowl LIV 2020 · Widower uses Google to remember his wife · Most-emotional ad of 2020

Google

Year in Search 2023

25 years of search · Humanity's biggest questions

Amazon

The Show Must Go On

Christmas 2020 · Ballet dancer's story during pandemic · 30M views

Coca-Cola

Open Like Never Before

Post-pandemic reopening campaign · Cannes Lions 2021

McDonald's

Raise Your Arches

No words, no food — just the eyebrow raise · Cannes Lions Bronze

Samsung

Galaxy S25 Ultra — Official Film

Galaxy AI · Official Samsung launch film

Porsche

The Heist

Super Bowl LIV · Taycan Turbo S · Car chase through Germany

Cadbury

Garage

Father-daughter garage scene · Generosity without words

Cadbury

Mum's Birthday

Child buys birthday card for mum · Emotional storytelling

Guinness

Sapeurs

Congo's Sapeurs — men who dress impeccably despite poverty · AMV BBDO

Airbnb

Made Possible by Hosts

Post-pandemic travel return · Forever Young soundtrack

IKEA

Buy Back Friday

Anti-Black Friday · IKEA buys back old furniture · Sustainability

Spotify

Only You

Personalized listening data campaign · 'Your audio DNA'

Heinz

It Has to be Heinz

No script, no actors — real people instinctively reach for Heinz

Heinz

Ketchup Fraud

Hidden cameras catch restaurants refilling Heinz bottles with cheaper ketchup

Kia

Robo Dog

Robot dog chases EV6 · Super Bowl LVI · Most-shared ad of Super Bowl 2022

Jeep

The Middle

Bruce Springsteen · Super Bowl LV · A call for unity in America

Amazon

Mind Reader

Scarlett Johansson & Colin Jost · Alexa mind-reading · Super Bowl LVII

Google

Loretta

Widower uses Google to remember his wife · Super Bowl LIV 2020

Porsche

The Heist

Taycan Turbo S · Car chase through Germany · Super Bowl LIV

Levi's

Buy Better, Wear Longer

Emma Chamberlain · Jaden Smith · Sustainability manifesto

Airbnb

We Accept

Belonging and acceptance · Post-pandemic reopening

Louis Vuitton x League of Legends

True Damage

Virtual K-pop group · Skins designed by Nicolas Ghesquière · Worlds 2019 performance

Adidas

Impossible is Nothing — Lionel Messi

Messi's journey from child to world champion · Mixed archival footage

Under Armour

The Only Way Is Through

Dwayne Johnson · Steph Curry · Michael Phelps · Olympic campaign

Puma

Go Wild

Neymar Jr. · Global brand relaunch campaign

New Balance

Fearlessly Independent

Coco Gauff · Jack Grealish · Shohei Ohtani · Independence from hype

Beats by Dre

You Love Me

Black culture · Directed by Melina Matsoukas · Cannes Lions Grand Prix

Hennessy x Nas

The Dreamer

Nas narrates his rise from Queensbridge · Hennessy 'Wild Rabbit' campaign

Slack

So Yeah, We Tried Slack

Mockumentary style · Workplace comedy · Cannes Lions 2020

Microsoft

AI for Good — 2025

AI for humanitarian impact · Microsoft philanthropies

Coca-Cola

Real Magic — Times Square

3D billboard · Times Square · Real Magic brand platform launch

Heineken

Greener Bar

Sustainable bar built from recycled materials · Cannes Lions 2022

P&G

The Choice

Racial equality · 'The Talk' sequel · Cannes Lions Grand Prix

P&G

Lead with Love

LGBTQ+ acceptance · Parents & children · Cannes Lions

Gillette

The Best Men Can Be

Toxic masculinity · #MeToo era · Most-discussed ad of 2019 · Cannes Lions

Nike

Until We All Win

Racial justice · Colin Kaepernick · Dream Crazy follow-up

LEGO

Rebuild the World

Children solving world problems with LEGO · Cannes Lions 2020

Microsoft

Empowering Us All

Accessibility · Xbox Adaptive Controller · Satya Nadella era

IBM

Let's Create

Global brand relaunch · Hybrid cloud & AI era

Accenture

Let There Be Change

Global brand platform · Technology-driven transformation

Amazon

Saving Sawyer

Dog adopted during lockdown · Family returns to office · Most-shared Amazon holiday ad

Amazon

Kindness is Contagious

Post-pandemic Christmas · Community acts of kindness

Coca-Cola

Real Magic Christmas 2024

AI-generated Coca-Cola Christmas ad · Controversy & cultural debate

Aldi UK

Kevin the Carrot 2024

Kevin's annual Christmas adventure · UK's most-loved Christmas character

Disney

From Our Family to Yours 2024

Annual Disney Christmas film · Heartwarming family storytelling

Sainsbury's

Christmas is for Sharing

WWII-era Christmas story · Directed by Ringan Ledwidge

Boots

Joy for All

Inclusive Christmas · Joy belongs to everyone

John Lewis

The Gifting Hour 2024

Sally Hawkins · The pressure of finding the perfect gift

Marks & Spencer

Thismas Not Thatmas

Celebrating what makes Christmas yours · Dawn French

e.l.f. Cosmetics

e.l.f.enovelas — Big Game Telenovela

Melissa McCarthy · Super Bowl LX 2026 · 72andSunny

Disney+

Locker Diaries — ZOMBIES Series

First Disney+ vertical series · 3-min episodes · TikTok & YouTube Shorts

Native (P&G)

The Golden Pear Affair

P&G Studios x Dentsu Entertainment · First US branded feature micro-soap

Maybelline

Maybe This Christmas

Starring Lacey Chabert & Dustin Milligan

Crocs

Charmed to Meet You — EP 1

3.6M views · Valentine's Day Jibbitz story

Patagonia

FruitHead — Horror Short

Starring Bradley Whitford · Patagonia's first horror content

Nike

So Win

Jordan Chiles, Caitlin Clark, Sha'Carri Richardson

CeraVe

Michael CeraVe

Starring Michael Cera · Super Bowl LVIII · Most-talked-about ad of 2024

Dove

These Legs

Keep Her Confident · Girls in sport

Budweiser

First Delivery

Clydesdale horses · Super Bowl LIX 2025

Stella Artois

David & Dave: The Other David

David Beckham & Matt Damon · Artists Equity

Instacart

We're Here — Big Game

Isaiah Mustafa · Brand mascots unite

Michelob Ultra

The ULTRA Hustle

Willem Dafoe & Catherine O'Hara as pickleball hustlers

Lay's

The Little Farmer

Farm-to-table origin story · Super Bowl LIX 2025

Invisalign

Confidence Clicked In

NFL Official Partner · Super Bowl LX 2026

Duracell

Tom Brady Reboost

Tom Brady · Super Bowl LIX 2025

Dr. Pepper

It's Good and Nice

Viral TikTok jingle adopted for national commercial

Jeep

Billy Bass Goes To The River

All-New 2026 Jeep Cherokee Hybrid · Super Bowl LX

e.l.f. Cosmetics

e.l.f.enovelas

Melissa McCarthy · Super Bowl LX 2026

Hyundai

Night Fishing

Dir. Moon Byoung-gon · Filmed entirely with IONIQ 5 cameras

Mercado Livre

Call of Discounts

Neymar Jr. · Most-watched Twitch Brazil live stream · $1.3M in sales

Patagonia

The Shitthropocene

Welcome to the Age of Cheap Crap · Patagonia Films

Dove

The Cost of Beauty

Mental health & social media · Dove Self-Esteem Project

WhatsApp

Happiness and Love — A True Story

Dir. Mohammad Gorjestani · Syrian family during wartime

Google

Year in Search 2024

Annual reflection on humanity's biggest questions

Toyota

Bird's Eye View

2024 Tacoma campaign · BBC America · Authentic adventurers

HSBC

History of Technology

Dir. Samantha Gunn (Plastic Pictures)

L'Oréal Paris

The Final Copy of Ilon Specht

Celebrating the creator of 'Because I'm Worth It'

GoPro

Best of 2025

2.4M views · The World, Unfiltered

Samsung x Dude Perfect

Tricked-Out Devices for Trick Shot Kings

Galaxy ecosystem showcase · 40M+ views

Honda Stage

Davido & Lila Ike Live

Celebrating emerging artists · Honda Stage live sessions

Donut Media x Nissan

The Nissan Z Rebuild

YouTube auto series · Boosted Nissan Z purchase consideration

Patagonia

The Shitthropocene

Welcome to the Age of Cheap Crap

Adobe

MAX 2025 — Opening Keynote

Latest AI & creative tools announcements

Fortnite x Travis Scott

Astronomical Concert

12.3M concurrent players · $20M revenue · New standard for virtual events

Balenciaga x Fortnite

Afterworld: The Age of Tomorrow

Landmark metaverse fashion · Fall 21 collection

Hyundai

Night Fishing

Dir. Moon Byoung-gon · Filmed entirely with IONIQ 5 cameras

Mercado Livre

Call of Discounts

Neymar Jr. · Most-watched Twitch Brazil live stream · $1.3M in sales

Bad Bunny x Spotify x Google Maps

Tracking Bad Bunny

Album launch activation · 30M+ organic interactions · $40M earned media

Clash of Clans x Manchester City

Haaland Payback Time

Erling Haaland as in-game character · 150% increase in new players

Fortnite x Travis Scott

Astronomical Concert

12.3M concurrent players · $20M revenue · New standard for virtual events

Apple TV+

Severance — Grand Central Pop-Up

Lumon office recreated at Grand Central Terminal, NYC

Shopify

Shopify Masters — How To Start A Business

Official Shopify podcast · E-commerce entrepreneur stories

Goldman Sachs

Exchanges: Outlook 2026 — The Big Picture

Jan Hatzius & Dominic Wilson · Finance & markets

McKinsey

Debriefing Davos 2025

Business strategy & global economy · McKinsey Global Institute

BBC America x Toyota

Bird's Eye View — Podcast Series

Nature documentary series · Tacoma campaign

Adobe

MAX 2025 — Opening Keynote

Latest AI & creative tools announcements

Adobe

MAX 2025 — Inspiration Keynote

James Gunn, Mark Rober · Bold ideas & creativity

Donut Media x Nissan

The Nissan Z Rebuild

YouTube auto series · Boosted purchase consideration for Nissan Z

Shopify

Masters Podcast — Business Plan That Changed Everything

From $0 profit to doubling revenue

Samsung x Dude Perfect

Tricked-Out Devices for Trick Shot Kings

Galaxy ecosystem showcase · 40M+ views

Goldman Sachs

Exchanges: Outlook 2026

Jan Hatzius & Dominic Wilson · Finance & markets

Nike

Lil Yachty Scavenger Hunt

NYC scavenger hunt for Air Force 1 x Lil Yachty collab

State Farm

Bateman vs Batman

Jason Bateman as Batman · SZA & Kai Cenat · March Madness 2025

Canva

Playful Takeover at London Waterloo

All 14 Waterloo Station billboards · Stink Studios

Canva

Put Imagination to Work — Spellbound

US brand campaign

Spotify

Wrapped 2025 — UK Campaign

Central Cee, JADE, Ed Sheeran, PinkPantheress · First-ever TV spot

Apple TV+

Severance — Grand Central Pop-Up

Lumon office recreated at Grand Central Terminal, NYC

Mercado Livre

Call of Discounts

Neymar Jr. · Most-watched Twitch Brazil live stream · $1.3M in sales

Miu Miu

The Encounter — Lunar New Year 2025

Dir. Shujun Wei

Miu Miu

The Encounter — Lunar New Year 2026

Miu Miu

Holiday Campaign 2025

Gigi Hadid, Dede Mansro, Viola, Ju Xiaowen

Bottega Veneta

What are Dreams

Dir. Duane Michals · Jacob Elordi

Bottega Veneta

Winter 2026 Show

Versace

Spring Summer 2026 Campaign

Photographer Tania Franco Klein

Versace

Fall-Winter 2025 Campaign

Chanel

Métiers d'art 2026 Show — New York

Margaret Qualley & A$AP Rocky

Dior

Spring Summer 2026 Campaign

Starring Greta Lee

Dior

Autumn-Winter 2025-2026 Show

Louis Vuitton

Men's Fall-Winter 2026 Show

Pharrell Williams

Louis Vuitton

The Dandy's Journey — Jeremy Allen White

Jeremy Allen White & Pusha T

Louis Vuitton

The Getaway Pre-Collection

Callum Turner & Jude Bellingham

Louis Vuitton

Fall Winter 2025/2026 Show

Nicolas Ghesquière

Louis Vuitton

Spring-Summer 2025 Campaign Film

Starring Saoirse Ronan

Loewe

Fall Winter 2025 Campaign

Jiang Qiming, Raffey Cassidy

Prada

Spring Summer 2026 Womenswear Show

Prada

Spring/Summer 2026 Menswear Show

Prada

Holiday 2025 — A Winter Archetype

Maya Hawke & Damson Idris

Prada

Spring/Summer 2026 — Image of an Image

Hunter Schafer & Nicholas Hoult

Balenciaga

Haute Couture Fall/Winter 2025/26

Isabelle Huppert, Nicole Kidman, Claudia Schiffer

Valentino

Fall Winter 2025/26 Couture Show

Alessandro Michele debut · Paris Fashion Week

Burberry

Summer 2026 Show

Daniel Lee · Perks Field, London

Hermès

Women's Fall-Winter 2025/2026 Show

Gucci

The Tiger

Dir. Spike Jonze & Halina Reijn · Demi Moore · Demna's debut

Dove

These Legs

Keep Her Confident · Girls in sport

Dove

The Cost of Beauty

Mental health & social media · Dove Self-Esteem Project

WhatsApp

Happiness and Love — A True Story

Dir. Mohammad Gorjestani · Syrian family during wartime

Mastercard

True Name

LGBTQ+ chosen name on credit cards · Cannes Lions

Patagonia

The Shitthropocene

Welcome to the Age of Cheap Crap · Patagonia Films

Chipotle

Unfolded

Halsey covers The Rolling Stones · $2M to sustainable agriculture

L'Oréal Paris

The Final Copy of Ilon Specht

Celebrating the creator of 'Because I'm Worth It'

Spotify x Harry Styles

As It Was — Listening Party

Global listening party · Spotify Canvas visual experience

Fortnite x Travis Scott

Astronomical Concert

12.3M concurrent players · $20M revenue · New standard for virtual events

Spotify

Wrapped 2025 — UK Campaign

Central Cee, JADE, Ed Sheeran, PinkPantheress · First-ever TV spot

Bad Bunny x Spotify x Google Maps

Tracking Bad Bunny

Album launch activation · 30M+ organic interactions · $40M earned media

Honda Stage

Davido & Lila Ike Live

Celebrating emerging artists · Honda Stage live sessions

Chanel

Métiers d'art 2026 Show — New York

Margaret Qualley & A$AP Rocky

Nike

So Win

Jordan Chiles, Caitlin Clark, Sha'Carri Richardson

Clash of Clans x Manchester City

Haaland Payback Time

Erling Haaland as in-game character · 150% increase in new players

Duracell

Tom Brady Reboost

Tom Brady · Super Bowl LIX 2025

GoPro

Best of 2025

2.4M views · The World, Unfiltered

Balenciaga x Fortnite

Afterworld: The Age of Tomorrow

Landmark metaverse fashion · Fall 21 collection

Stella Artois

David & Dave: The Other David

David Beckham & Matt Damon · Artists Equity

HSBC

History of Technology

Dir. Samantha Gunn (Plastic Pictures)

HSBC

Principal Engineers: The Mission

Casual Films · 16.9M impressions · 59% increase in tech job applications

Goldman Sachs

Exchanges: Outlook 2026 — The Big Picture

Jan Hatzius & Dominic Wilson · Finance & markets

McKinsey

Debriefing Davos 2025

Business strategy & global economy · McKinsey Global Institute

Adobe

MAX 2025 — Inspiration Keynote

James Gunn, Mark Rober · Bold ideas & creativity

Miu Miu

The Encounter — Lunar New Year 2025

Miu Miu

The Encounter — Lunar New Year 2026

Maybelline

Maybe This Christmas

Starring Lacey Chabert & Dustin Milligan

Google

Year in Search 2024

Annual reflection on humanity's biggest questions

Hallmark x United

Miles Apart — Mini Movie

Holiday branded content partnership

Budweiser

First Delivery

Clydesdale horses · Super Bowl LIX 2025

Chipotle

Unfolded

Halsey covers The Rolling Stones · $2M to sustainable agriculture

Gucci

The Ritual

Alessandro Michele era · Surrealist ceremony · Directed by Floria Sigismondi

Gucci

Love Parade

Hollywood Boulevard runway · Billie Eilish, Jared Leto, Macaulay Culkin

Chanel

N°5 — The One That I Want

Marion Cotillard · Directed by Johan Renck · 50th anniversary of N°5

Louis Vuitton

Series 8 Campaign Film

Nicolas Ghesquière · Future-past aesthetic · Global campaign

Prada

Possible Feelings

Miuccia Prada & Raf Simons first co-collection · Directed by Terence Nance

Burberry

Open Spaces

Riccardo Tisci era · British countryside · Freedom and belonging

Dior

Miss Dior — Natalie Portman

Natalie Portman · Directed by Sofia Coppola · Love letter to Paris

Valentino

Valentino Garavani Campaign

Pierpaolo Piccioli · Pink PP collection · Bold color manifesto

Hermès

Silk Mix

Animated silk scarves · Playful luxury · Hermès craftsmanship

Bottega Veneta

Salon 01

Daniel Lee era · Intimate salon presentation · Intrecciato craft

Balenciaga

Fall 2021 Campaign

Demna Gvasalia · Dystopian aesthetic · Paparazzi-style film

Jacquemus

Le Splash

Underwater fashion film · Mediterranean summer · Viral campaign

Miu Miu

Women's Tales

Female directors series · Art-house fashion cinema · Venice Film Festival

Loewe

Autumn Winter 2023

Jonathan Anderson · Craft and nature · Pixelated aesthetics

Cartier

Libre

Cartier Panthère · Freedom and power · Cinematic jewellery film

Dove Chocolate

Silky Smooth

ASMR-inspired · Sensory indulgence · Dove Chocolate campaign

Burger King

Moldy Whopper

No preservatives · Time-lapse mould · Cannes Lions Grand Prix

Burger King

Confusing Times

Pandemic humour · 'We're all confused' · Cannes Lions

Heineken

Back to the Bars

Post-lockdown reopening · Emotional return to social life

Stella Artois

She Is a Thing of Beauty

Sustainable brewing · Belgian heritage · Cannes Lions 2021

Oatly

Help Dad

Sustainability · Family conversation · Oatly's irreverent tone

Oatly

Wow No Cow

Plant-based milk · Provocative advertising · Anti-dairy

Pepsi

Unexpected

Pepsi Black · Unexpected flavour moments · Global campaign

KFC

We'll Take It From Here

Post-pandemic brand reset · Finger lickin' good returns

Nespresso

The Morning

George Clooney · Jean Dujardin · Luxury morning ritual

Absolut

Planet Earth's Favorite Vodka

Sustainability · Born from nature · Cannes Lions 2022

Baileys

The Night Is Yours

Female empowerment · Night out · Baileys rebrand

Chipotle

Can a Burrito Change the World?

Animated · Food system change · Cannes Lions 2020

Subway

Eat Fresh Refresh

Megan Thee Stallion · Simone Biles · Brand relaunch

Apple

M1 Unleashed

Apple Silicon · M1 chip launch · Cinematic product storytelling

Apple

Shot on iPhone — Midnight

Nighttime photography · Shot entirely on iPhone 13 Pro

Google

Pixel 7 — Real Tone

Inclusive skin tone photography · Cannes Lions 2022

Microsoft

Surface Pro 9 — Your Power

Empowerment through technology · Surface Pro 9 launch

Intel

Intel Evo — The Future Is Now

Next-gen laptop performance · Intel Evo platform launch

Nvidia

DLSS 3 — Impossible Performance

AI-powered graphics · RTX 40 series · Gaming performance

Meta

Quest 2 — Feel the Beat

VR fitness · Beat Saber · Metaverse lifestyle

OpenAI

Sora — Video Generation Launch

Text-to-video AI · World-first demonstration · Industry-defining

Anthropic

Claude 3 — A New Standard

Claude 3 Opus · AI safety · Frontier model launch

Adobe

Firefly — Creativity for All

Generative AI for creatives · Adobe Firefly launch

Visit Iceland

Inspired by Iceland

Post-pandemic travel revival · Northern Lights · Geothermal wonders

Tourism New Zealand

100% Pure New Zealand

Lord of the Rings landscapes · Adventure tourism · Pure nature

Marriott

Travel Brilliantly

Loyalty programme · Brilliant travel moments · Global campaign

British Airways

A British Original

Celebrating British eccentricity · Cannes Lions 2022

Expedia

Made to Travel

Travel as human nature · Post-pandemic wanderlust

Airbnb

Live Anywhere

Remote work era · Live anywhere on Airbnb · New travel paradigm

Tourism Australia

Come and Say G'Day

Ruby the kangaroo · Animated · Cannes Lions 2022

Visit Dubai

Dubai — Endless Possibilities

Expo 2020 Dubai · Future city · Global tourism campaign

Mercedes-Benz

EQS — The Electric Luxury

Electric luxury sedan · Hyperscreen · Future of Mercedes

Audi

e-tron GT — Electric Has Grown Up

Audi e-tron GT · Electric performance · Cannes Lions 2021

Volkswagen

ID.4 — The Electric SUV

VW ID.4 · Electric SUV · Sustainable future

Ford

Mustang Mach-E — Born Electric

Electric Mustang · American icon goes electric · Emotional launch

Rivian

Electric Adventure Vehicles

R1T & R1S · Adventure EV · Amazon-backed startup

Lamborghini

Urus SE — The Super SUV

Hybrid super SUV · Lamborghini Urus SE launch

Ferrari

Roma Spider — La Dolce Vita

Ferrari Roma Spider · Italian lifestyle · Open-top grand touring

Rolls-Royce

Spectre — The First Electric

First fully electric Rolls-Royce · Whisper quiet · Ultra-luxury EV

Bentley

Bentayga EWB — Extraordinary

Extended wheelbase · Rear seat luxury · Bentley craftsmanship

Hyundai

Ioniq 6 — Streamliner

Aerodynamic EV · Streamliner design · Hyundai electric era

eBay

Fill Your Cart with Colour

Colour and joy · eBay rebrand · Cannes Lions 2021

Etsy

Give More Than a Gift

Handmade gifts · Human connection · Holiday campaign

Shopify

Let's Make You a Business

Entrepreneurship · Small business empowerment · Shopify rebrand

ASOS

I Am What I Am

Self-expression · Gen Z identity · ASOS brand campaign

Zalando

Free to Be

Fashion freedom · Inclusivity · Zalando European campaign

Target

Bullseye Playground

Target brand joy · Bullseye mascot · Seasonal campaign

Walmart

Famous Visitors

Sci-fi characters shop at Walmart · Super Bowl LV

Mastercard

True Name

Transgender name recognition · Chosen name on card · Cannes Lions Grand Prix

Visa

Everywhere Initiative

Small business support · Everywhere you want to be

PayPal

Here for Good

Financial inclusion · PayPal purpose campaign

Klarna

Smoooth

Buy now pay later · Smoooth shopping · Lady Gaga campaign

Robinhood

We Are All Investors

Democratising investing · GameStop era · Brand manifesto

State Farm

Like a Good Neighbor

Drake · Super Bowl LV · Iconic jingle reimagined

WWF

Earth Hour 2022

Climate action · Lights off globally · Annual campaign

UNICEF

For Every Child

Children's rights · Global reach · UNICEF 75th anniversary

Red Cross

Be Ready

Disaster preparedness · Emotional storytelling · Red Cross campaign

Greenpeace

Ocean Campaign 2022

Ocean protection · Plastic pollution · Cannes Lions 2022

Comic Relief

Red Nose Day 2023

UK charity · Celebrity-led · Annual Red Nose Day campaign

Movember

The Last Photo

Men's mental health · Suicide prevention · Most-shared Movember film

Dove

Real Beauty Pledge

20 years of Real Beauty · Pledge against digital distortion

L'Oréal Paris

Because You're Worth It — 50 Years

50th anniversary of iconic tagline · Diverse representation

Fenty Beauty

Beauty for All

Rihanna · 40 foundation shades · Inclusive beauty revolution

Glossier

You Look Good

Skin-first beauty · Effortless aesthetic · Glossier brand ethos

Rare Beauty

Find Comfort

Selena Gomez · Mental health · Rare Impact Fund

Charlotte Tilbury

Magic Spell

Luxury beauty · Charlotte Tilbury Magic Cream · Glamour and confidence

Olay

Face Anything

Katie Couric · Taraji P. Henson · Female empowerment · Super Bowl LIV

Dove

Reverse Selfie

Social media beauty filters · Teen self-esteem · Cannes Lions 2021

PlayStation

Play Has No Limits

PS5 launch · Play Has No Limits · Cinematic gaming world

Xbox

Power Your Dreams

Xbox Series X launch · Power Your Dreams · Halo, Forza, Gears

Nintendo

Switch Sports — Play Together

Nintendo Switch Sports · Family gaming · Wii Sports successor

Riot Games

Worlds 2022 — The Call

League of Legends Worlds 2022 · Lil Nas X · Cinematic anthem

Fortnite x Travis Scott

Astronomical

12.3M concurrent players · Virtual concert · Gaming x music crossover

Red Bull

Gaming — The World Stage

Red Bull esports · Global gaming culture · Athlete mindset

Twitch

You're Already One of Us

Streaming culture · Community identity · Twitch brand manifesto

Valve

Steam Deck — Gaming Everywhere

Handheld PC gaming · Steam Deck launch · Portable AAA gaming

Doritos

Flat Matthew

Matthew McConaughey · Flat Matthew · Super Bowl LV

Cheetos

It Wasn't Me

Shaggy & Mila Kunis · Super Bowl LV · Orange fingers

Tide

Jason Alexander Hoodie

Jason Alexander's face on a hoodie · Super Bowl LV

Rocket Mortgage

Barbie Dream House

Anna Kendrick as Barbie · Super Bowl LVII

Pringles

Stuck In

Hand stuck in Pringles can · Super Bowl LVI

Coinbase

QR Code

Bouncing QR code · Super Bowl LVI · Crashed Coinbase app

Squarespace

Sally's Seashells

Zendaya · Tongue twister · Super Bowl LVI

Nike

Dream Crazier

Serena Williams narrates · Female athletes · Dream Crazy sequel

Gatorade

The Secret to Victory

Naomi Osaka · LeBron James · What fuels champions

Adidas

Impossible is Nothing — Karlie Kloss

Karlie Kloss · Impossible is Nothing campaign · Mixed archival footage

Nike

Courage

Tokyo Olympics 2021 · Courage to compete · Nike Olympics campaign

Red Bull

Stratos — The Full Story

Felix Baumgartner · Space jump · 8M views · Branded documentary

Patagonia

Worn Wear

Repair don't replace · Circular economy · Patagonia sustainability

Ben & Jerry's

Justice ReMix'd

Criminal justice reform · Systemic racism · Ben & Jerry's activism

Always

Like a Girl — Keep Playing

Female athletes · Puberty and sport · Like a Girl sequel

Dove

Self-Esteem Project

Toxic beauty content · Social media harm · Dove Self-Esteem Project

Lidl

A Christmas Surprise

Lidl UK Christmas 2021 · Heartwarming family story

Tesco

Christmas 2021

Tesco UK Christmas 2021 · Festive family moments

Heathrow Airport

The Bears — Coming Home

Heathrow Bears return · Reunion after pandemic · Annual tradition

Barbour

Christmas 2021 — Monty the Dog

Monty the dog · Animated · Barbour x John Lewis collaboration

Budweiser

Typical American

Super Bowl LIV · Celebrating everyday American heroism

Heineken

Cheers to All

Gender stereotypes in drinks · Inclusive advertising · Cannes Lions 2020

LEGO

Everyone is Awesome

Pride Month · LGBTQ+ inclusivity · Rainbow LEGO set

Patagonia

Don't Buy This Jacket

Anti-consumerism · Sustainability · Patagonia's radical honesty

Volvo Trucks

The E-Way

Electric trucks · Sustainable transport · Cinematic road film

IKEA

The Wonderful Everyday

Everyday life is extraordinary · IKEA brand platform

Johnnie Walker

Keep Walking

Progress · Resilience · Johnnie Walker brand manifesto

Peloton

Together We Go Far

Connected fitness · Community · Peloton brand manifesto

Headspace

A Little Headspace

Meditation · Mindfulness · Animated brand storytelling

Calm

Sleep Stories

Sleep · Relaxation · Calm app brand campaign

WHOOP

Know Yourself

Athletic performance · Recovery data · WHOOP 4.0 launch

Lululemon

Feel — Be Human

Yoga · Movement · Lululemon brand manifesto

Nike

Training Club — Move Daily

Nike Training Club · Daily movement · Free workouts

Theragun

Recover Like a Pro

Percussive therapy · Athlete recovery · Theragun Pro

Hims

Normalise It

Men's health · Destigmatise · Hims brand campaign

Noom

Change Your Relationship with Food

Psychology-based weight loss · Behaviour change · Noom

Oura Ring

Know Your Body

Sleep tracking · HRV · Oura Ring 3 launch

Duolingo

Learn a Language

Duolingo owl · Gamified learning · Brand personality

Coursera

Learn Without Limits

Online degrees · Career transformation · Coursera brand

Khan Academy

For Every Student

Free education · Every student deserves access · Khan Academy

MasterClass

Learn from the Best

Celebrity instructors · Gordon Ramsay · MasterClass brand

Skillshare

Creativity Lives Here

Creative skills · Online classes · Skillshare brand

Udemy

Learn on Your Terms

Online courses · Career skills · Udemy brand

Chegg

Student Success

Student support · Homework help · Chegg brand

Quizlet

Study Smarter

Flashcards · AI-powered studying · Quizlet brand

Patagonia

The Monster

Fast fashion · Environmental cost · Patagonia activism

IKEA

Buy Back Friday

Anti-Black Friday · Circular economy · IKEA sustainability

Allbirds

Natural Materials

Sustainable footwear · Merino wool · Carbon footprint

Too Good To Go

Fight Food Waste

Food waste · Surplus food app · Too Good To Go

Ecosia

Plant Trees While You Search

Tree-planting search engine · Climate action · Ecosia

Oatly

The Sustainability Report

Radical transparency · Carbon footprint on packaging · Oatly

Patagonia

Shades of Grey

Regenerative agriculture · Soil health · Patagonia Provisions

Seventh Generation

Come Clean

Toxic chemicals · Clean products · Seventh Generation

Netflix

Tudum — A Global Fan Event

Netflix global fan event · Stranger Things · Bridgerton

Disney+

The Stories You Love

Disney+ launch · Marvel · Star Wars · Pixar · National Geographic

HBO Max

Maximum Entertainment

HBO Max launch · Premium content · Game of Thrones · DC

Apple TV+

For All Mankind

Apple TV+ originals · Ted Lasso · The Morning Show

Spotify

Wrapped 2022

Spotify Wrapped · Year in music · Data-driven storytelling

YouTube

Create What You Love

Creator economy · YouTube Shorts · Creator brand

TikTok

It Starts on TikTok

Creator culture · Trends · TikTok brand campaign

Paramount+

A Mountain of Entertainment

Paramount+ launch · Star Trek · Halo · Yellowstone

Rolex

Perpetual Planet

Environmental conservation · Perpetual Planet Alliance · Rolex

Omega

Seamaster — No Time to Die

James Bond · No Time to Die · Omega Seamaster Diver 300M

Patek Philippe

Generations

You never actually own a Patek Philippe · Generations campaign

IWC

Pilot's Watch — Born to Fly

IWC Schaffhausen · Pilot's Watch · Born to Fly

Tiffany & Co.

About Love — Beyoncé & Jay-Z

Beyoncé & Jay-Z · Tiffany Yellow Diamond · About Love

Bulgari

Magnifica

Bulgari Magnifica · High jewellery · Zendaya

Van Cleef & Arpels

The Poetry of Time

Poetic Complications · Van Cleef & Arpels · Watchmaking art

Jaeger-LeCoultre

Reverso — A Century of Stories

Reverso centenary · 100 years · Jaeger-LeCoultre

The Macallan

Masters of Photography

Photography collaboration · Single malt whisky · Macallan

Glenfiddich

Stand Curious

World's most awarded single malt · Stand Curious · Glenfiddich

Patrón

The Art of Perfection

Ultra-premium tequila · Handcrafted · Patrón

Grey Goose

Live Victoriously

Premium vodka · Live Victoriously · Grey Goose

Don Julio

Tequila Don Julio — Celebra

Luxury tequila · Celebra · Don Julio 1942

Jameson

Sine Metu — Without Fear

Irish whiskey · Without Fear · Jameson brand story

Maker's Mark

Handmade

Handmade bourbon · Loretto Kentucky · Maker's Mark

Tanqueray

Unmistakably Tanqueray

Premium gin · Unmistakably Tanqueray · Ryan Reynolds cameo

Salesforce

Trailblazers

Customer success · Trailblazers · Salesforce brand

HubSpot

Grow Better

Inbound marketing · Grow Better · HubSpot brand

Zoom

Work From Anywhere

Remote work · Video conferencing · Zoom brand

Asana

Work Without Limits

Work management · Team productivity · Asana brand

Notion

The All-in-One Workspace

Notes · Docs · Databases · Notion brand

Figma

Design Together

Collaborative design · Config 2022 · Figma brand

Stripe

Increase the GDP of the Internet

Payments infrastructure · Stripe brand manifesto

Monday.com

Your Work OS

Work OS · Project management · Monday.com brand

LEGO

Rebuild the World

Rebuild the World · Creativity · LEGO brand campaign

Fisher-Price

Let's Be Kids

Play · Childhood joy · Fisher-Price brand

Hasbro

Make the World a Better Place to Play

Play · Sustainability · Hasbro brand

Mattel

You Can Be Anything

Barbie · You Can Be Anything · Mattel brand

Pampers

Love the Change

New parents · Love the Change · Pampers brand

Johnson's Baby

Every Baby is a Johnson's Baby

Baby care · Gentle · Johnson's Baby brand

Disney

The Magic Is Endless

Disney 100 · Magic · Family brand

Cesar

Made with Love

Dog food · Made with Love · Cesar brand

Purina

Your Pet, Our Passion

Pet nutrition · Your Pet Our Passion · Purina brand

BarkBox

Dogs Are the Best

Dog subscription box · Dogs Are the Best · BarkBox

Chewy

Pet Obsessed

Online pet store · Pet Obsessed · Chewy brand

Royal Canin

Health Is a Lifelong Commitment

Veterinary nutrition · Tailored nutrition · Royal Canin

Zillow

Find Your Way Home

Home buying · Find Your Way Home · Zillow brand

Rightmove

Find Your Happy

UK property · Find Your Happy · Rightmove brand

Dyson

Solve the Problem Others Ignore

Engineering · Innovation · Dyson brand manifesto

Google Nest

A Home That Cares for You

Smart home · Google Nest · Home that cares for you

Ring

Always Home

Home security · Always Home · Ring brand

Casper

The Sleep Company

Sleep · Mattress · Casper brand

Versace

La Vacanza

Donatella Versace · Mediterranean summer · La Vacanza

Givenchy

Matthew Williams — New Chapter

Matthew Williams · New creative director · Givenchy

Céline

Hedi Slimane — Winter 2022

Hedi Slimane · Rock ’n’ roll aesthetic · Céline

Stella McCartney

Sustainability — Our Future

Sustainable luxury · Vegan leather · Stella McCartney

Off-White

Virgil Abloh — A Tribute

Virgil Abloh tribute · Off-White · Fashion x street culture

Guinness

Six Nations 2022

Rugby Six Nations · Guinness partnership · Community

Cadbury

Garage

Cadbury Garage · Generosity · Cadbury brand

Oreo

Stay Playful

Stay Playful · Oreo brand · Playful moments

Red Bull

Gives You Wings 2022

Red Bull Gives You Wings · Animated · Brand campaign

Innocent Drinks

Little Drinks Big Dreams

Smoothies · Natural ingredients · Innocent Drinks brand

Samsung

Galaxy S23 — Epic Standard

Samsung Galaxy S23 · Epic Standard · Nightography

Google

Pixel 8 — The Real Deal

Google Pixel 8 · AI camera · The Real Deal

Apple

Vision Pro — Welcome to Spatial Computing

Apple Vision Pro · Spatial computing · visionOS

Humane

AI Pin — The Next Era

Humane AI Pin · Screenless AI device · Post-smartphone era

Rabbit

R1 — A New Kind of Computer

Rabbit R1 · AI device · CES 2024 · Jesse Lyu

Tesla

Cybertruck — Built for the Future

Tesla Cybertruck · Stainless steel · Elon Musk reveal

Porsche

Cayenne — The Icon

Porsche Cayenne · The Icon · Sports car meets SUV

BMW

M — The Ultimate Driving Machine

BMW M · The Ultimate Driving Machine · Performance

Cadillac

Lyriq — The New Standard

Cadillac Lyriq · Electric luxury · The New Standard

Genesis

Luxury Evolved

Genesis · Korean luxury · Luxury Evolved

Puma

Forever Faster 2022

Puma · Forever Faster · Neymar Jr · Speed

Under Armour

The Only Way Is Through

Under Armour · The Only Way Is Through · Athlete mindset

New Balance

We Got Now

New Balance · We Got Now · Coco Gauff · Kawhi Leonard

Hoka

Fly Human Fly

Hoka · Fly Human Fly · Running · Maximalist shoes

On Running

The Roger

Roger Federer · On Running · The Roger shoe launch

Nike

Until We All Win

Social justice · Until We All Win · Nike purpose

Levi's

Buy Better, Wear Longer

Slow fashion · Sustainability · Levi's brand

Unilever

Unstereotype Alliance

Unstereotype · Inclusive advertising · Unilever

Ben & Jerry's

Save Our Swirled

Climate change · Save Our Swirled · Ben & Jerry's activism

Spotify

Only You

Spotify Only You · Personalised music data · Cannes Lions

Apple Music

Billie Eilish — Happier Than Ever

Billie Eilish · Apple Music · Spatial Audio

Beats by Dre

Carry the Vision

Beats by Dre · Carry the Vision · Music x culture

Converse

Create Next

Converse · Create Next · Music x art x culture

Levi's

Music Is in Our Genes

Levi's · Music · Denim x music culture

Kith

How Ronnie Fieg Built Kith

Ronnie Fieg · From store to brand to empire · Kith origin story

Kith

The Campaign — John Leguizamo

John Leguizamo · Kith Summer 2024 · Cinematic campaign

Kith

Kith & On — K-Tech 1 & K-Tech 2

Kith x On Running · K-Tech silhouettes · Performance meets luxury

Kith

Monday Program — The Wire x HBO

Kith Monday Program · The Wire · HBO collaboration · Streetwear x TV

Kith

Kith Treats

Kith Treats · Ice cream · Cereal bar · Lifestyle brand extension

Kith x BMW

BMW M4 Competition x Kith

Kith x BMW M4 Competition · Streetwear meets performance automotive

Kith x New Balance

Kith x New Balance 1906R

Kith x New Balance 1906R · M.P. Pack · Black & Green

Kith x Nike

Kith x Nike — Ronnie Fieg Tour

Kith x Nike · Ronnie Fieg · Behind the collaboration

Kith x Coca-Cola

Kith x Coca-Cola

Kith x Coca-Cola · Streetwear meets iconic beverage brand

Kith x Tommy Hilfiger

Kith x Tommy Hilfiger — Racing Club

Kith x Tommy Hilfiger · Hilfiger Racing Club · Preppy meets streetwear

Kith x Clarks

Kith x Clarks Originals

Kith x Clarks Originals · Ronnie Fieg · British heritage meets NYC

Kith x Adidas

Kith x Adidas Soccer Campaign

Kith x Adidas · Soccer campaign · Football culture meets streetwear

Kith

Kith Fall 2023 Menswear

Kith Fall 2023 · Menswear collection · Seasonal lookbook

Kith

Kith Spring 2024 Collection

Kith Spring 2024 · New season collection · Ronnie Fieg

Kith Women

Kith Women Fall 2023

Kith Women · Fall 2023 · Woods campaign · Feminine streetwear

Kith x Disney

Kith x Disney x Pixar

Kith x Disney x Pixar · Streetwear meets childhood nostalgia

Kith x Marvel

Kith x Marvel Collection

Kith x Marvel · Superhero streetwear · Culture collaboration

TBPN

GPT-5.4, AGI Trades & IPO Market

TBPN · Technology Business Programming Network · Silicon Valley's own Squawk Box · Daily live show for tech executives

TBPN

New Apple Products, Jared Isaacman Joins, Anthropic's Strategy

TBPN · Daily tech news show · Jordi Hays · Unskippable ad reads · Niche audience of tech founders and investors

TBPN

Anthropic's Secret Strategy Behind Its Super Bowl Ad

TBPN · Anthropic Super Bowl ad breakdown · Brand strategy analysis · Silicon Valley niche media

TBPN

The SaaSpocalypse Is Over

TBPN · SaaS industry analysis · Tech business news · Niche B2B audience

TBPN

Kim K's New Energy Drink, Citrini Discourse

TBPN · Brand news analysis · Celebrity brand launches · Tech investor commentary

FreightWaves

The Malcolm Harris Era: Enthusiasm, Authenticity & Fun

What The Truck?!? · FreightWaves · Malcolm Harris · Thrice-weekly logistics show · Targets freight industry executives · As featured in Hollywood Reporter

FreightWaves

Malcolm Harris: From Logistics Broker to Industry Leader

What The Truck?!? · FreightWaves · Freight industry niche media · Trade magazine of the air

FreightWaves

Teamwork & Gamification in Freight

What The Truck?!? · FreightWaves · Logistics industry content · Niche professional audience

Assistants vs. Agents

The AvA Awards — Official 2026 Livestream

Assistants vs. Agents · Warner Bailey · Hollywood niche show · Live awards from El Rey Theatre · As featured in Hollywood Reporter

Assistants vs. Agents

Controlled Chaos (But Mostly Chaos)

Assistants vs. Agents · Warner Bailey · Entertainment industry niche · Authenticity-first content for Hollywood professionals

Assistants vs. Agents

How Invisalign Is Reinventing Braces for Gen Z

Assistants vs. Agents · Invisalign brand integration · Niche audience brand partnership · Gen Z targeting

Breaking and Entering

The Most Important Advertising News of the Week

Breaking and Entering · Geno Schellenberger & Jack Westerkamp · Madison Avenue niche show · As featured in Hollywood Reporter

Breaking and Entering

CMO of GM, Norm de Greve, Gets Stumped

Breaking and Entering · Advertising industry niche · CMO interview · Madison Avenue niche media

Breaking and Entering

Breaking & Entering Founders — A New Advertising Show

Breaking and Entering · Jack Westerkamp & Geno Schellenberger · Advertising industry nichecasting · Chemistry-driven niche content

Morning Brew

Is Amazon Prime Too Hard to Cancel?

Morning Brew Daily · Business news niche · Millennial professional audience · Newsletter-to-video brand

Morning Brew

Can Robinhood's Platinum Card Take Down American Express?

Morning Brew · Fintech brand analysis · Niche business audience · Daily news format

The Hustle

How to Build and Scale a Media Business in 2025

The Hustle Daily Show · HubSpot Media · Entrepreneur niche · Business media strategy

The Hustle

Move Over Stocks — Alternative Investing Apps Are Here

The Hustle · Alternative investing niche · Fintech audience · HubSpot-owned media brand

HubSpot

Marketing Against the Grain Podcast

HubSpot · Marketing Against the Grain · B2B niche media · Marketing professional audience

HubSpot

We Tested an AI Agent That Builds 1000 Ads in 10 Minutes

HubSpot · AI marketing content · B2B niche audience · Thought leadership branded content

Shopify

Our #1 Secret to Turning Skeptics Into Superfans

Shopify · E-commerce niche · Merchant audience · Brand loyalty content

Shopify

How to Build a Brand That Lasts and Stays Relevant

Shopify · Brand building niche content · Entrepreneur audience · E-commerce community

a16z

How AI Agents Will Transform in 2026

a16z · Andreessen Horowitz · VC niche media · AI thought leadership · Tech investor audience

a16z

Atlassian CEO on the SaaS Apocalypse & AI Agents

a16z · SaaS niche · B2B tech audience · CEO interview format · Venture capital branded content

a16z

The AI Opportunity That Goes Beyond Models

a16z · AI niche content · Investor and founder audience · Thought leadership brand film

Acquired Podcast

Formula 1

Acquired Podcast · Ben Gilbert & David Rosenthal · Business niche · Deep-dive brand documentary format · F1 brand story

Acquired Podcast

The NFL

Acquired Podcast · NFL brand documentary · Business niche · Deep-dive format for investors and founders

Acquired Podcast

10 Years of Acquired (with Michael Lewis)

Acquired Podcast · 10th anniversary · Michael Lewis · Business niche media milestone

Diary of a CEO

How 'Diary Of A CEO' Gets Made: Behind the Scenes

Diary of a CEO · Steven Bartlett · Personal brand niche · Behind-the-scenes branded content · Entrepreneur audience

Diary of a CEO

How an Interview DISASTER Became a HUGE Success

Diary of a CEO · Steven Bartlett · Creator-led niche brand · Authentic storytelling for entrepreneur audience

Wendover Productions

How F1 Exploded

Wendover Productions · F1 brand documentary · Niche educational content · Logistics and systems storytelling

Wendover Productions

The Logistics of Fruit

Wendover Productions · Supply chain niche · Educational branded content · Systems storytelling

Wendover Productions

How the World's Wealthiest People Travel

Wendover Productions · Luxury travel niche · Wealth audience · Educational documentary format

Invest Like the Best

The World's Greatest Energy Trader on Markets, China, and AI

Invest Like the Best · Patrick O'Shaughnessy · Finance niche · Investor audience · Deep-dive interview format

Invest Like the Best

Inside Dan Sundheim's Bets on Anthropic, OpenAI, and SpaceX

Invest Like the Best · Hedge fund niche · AI investment thesis · Finance professional audience

Founders Podcast

The Obsession That Creates Enduring Companies

Founders Podcast · David Senra · Business history niche · Obsession-driven storytelling for entrepreneurs

Founders Podcast

Red Bull's Billionaire Maniac Founder: Dietrich Mateschitz

Founders Podcast · Red Bull brand history · Entrepreneur niche · David Senra's deep-dive format

Salesforce

The Key to Brand Longevity? Be Real.

Salesforce · Brand authenticity content · Enterprise niche · B2B audience · Thought leadership

Lex Fridman

State of AI in 2026: LLMs, Coding, Scaling Laws, China

Lex Fridman Podcast · Deep tech niche · AI researcher audience · Long-form interview format · Brand integration

Lex Fridman

Cursor Team: Future of Programming with AI

Lex Fridman · Cursor AI brand integration · Developer niche · Deep-dive technical interview